Why Radius Mobile Media?

Why Radius Mobile Media?

Radius MXL = Maximum Impact
Our flagship vehicle - the Radius MXL - is a fully loaded Mobile Advertising and Marketing machine.  With two 12' x 6' side windows and a 6' x 6' back, the Radius MXL is the largest backlit scrolling billboard vehicle in Texas and provides over 40% more area than other vehicles. As our primary asset, our vehicle is impeccably maintained and operated. Seeing is believing, but until then please take our word for it - you will not find a more capable or effective mobile advertising vehicle to drive your brand.

Focused Area = Reach and Frequency
We operate continuously in Plano, Frisco, Allen and McKinney, TX - each weekday, a minimum of 40 hours per week. Our traffic plans have been carefully selected from Texas Department of Transportation data as well as city traffic studies. On interior streets, our routes follow high value, multi-lane streets with a maximum number of traffic lights. In high value areas and intersections, we purposely make multiple passes from alternate directions to maximize exposure for our clients.

Online GPS Tracking = Peace Of Mind
Each client receives secure login instructions to access a wealth of GPS Tracking data for performance verification. Every five minutes an onboard GPS tracking device is automatically "pinged" to pinpoint and record the vehicle's location and status. Each chronological logpoint forms a "GPS Trail" which is graphically displayed over an interactive map. Real-time and historic GPS Tracking data is always available online.

Continuous 10 Second Spots = Effective Communication and Sustained Interest
Our top priority is to provide maximum advertising effectiveness to our clients. Each Mobile Billboard is displayed in 10 second spots. This duration is critically important to our overall effectiveness -  10 seconds is long enough for each billboard to be seen and the message absorbed, but not so long that the medium seems static and is ignored and tuned out. If you're seriously considering an Outdoor Advertising Campaign, don't accept less than 10 second spots and recognize the value of a continously changing medium vs. a static format.

Fewer Clients = Higher Display Frequency
We purposely limit the number of billboards on any one side of our Marketing and Advertising vehicles to insure each individual billboard is displayed a minimum of every 90 seconds, or 40 times each hour. Considering a triple billboard "wrap", your full-page, full-color billboards will receive displayed roughly 1,000 unique displays each weekday. A 3-month campaign means your  larger than life brand and message is displayed over 62,000 times to consumers across Plano, Frisco, Allen and McKinney, TX.

Category Exclusive = Lock Out the Competion
Want to be the sole advertiser in your category? Long-term clients (6 months+) receive an Assurance of Category Exclusivity. This means your direct competitors are not featured on the same service.

Event Coverage = Massive Exposure and Added Value
Take your brand and message to the show! In addition to daily coverage, we also provide awareness and exposure at area  events in Collin County. Our event calendar  operates year round, and we  routinely evaluate events to determine the best ways to generate additional value for our advertising clients. In some cases, Radius Mobile Media becomes an event sponsor which puts our vehicle - and our clients' billboards - directly in the middle of the action. This is often the case with annual festivals and seasonal parades. In other situations, such as sporting and stage events, we often find it's more effective to simply orbit around the venue to leverage the large crowds and traffic coming and going. Ask about our Event Calendar!