Why Mobile Billboards?

Why Mobile Billboards?

Mobile Billboards take the proven outdoor static billboard format much further. Mobile Billboards simply work harder for your investment dollar by providing continuous presence throughout the marketplace - not just in one fixed location like static signage. Mobile Billboards are especially effective at providing reach and frequency in areas where static billboards are restricted by local codes. And as traffic flow and patterns shift throughout the day, Mobile Billboards simply follow the traffic. This is the time and place advantage of Mobile Billboards that must be understood. Further, Mobile Billboards provide dynamic, continuously changing content which is more than twice as effective at retaining consumer's attention.
 

Mobility = Time and Place Advantage
Mobility means your advertising investment works harder. Your brand and message are not on display in just one location, nor must you purchase multiple outdoor advertising locations to increase reach. With Radius Mobile Media, your billboard is seen by consumers across Plano, Frisco, Allen and McKinney, TX, throughout the day, five days a week.

Get Up Close and Eye-Level with Consumers = Unavoidable Impressions
Unlike static roadway signage that is generally out of the immediate field of view, Radius Mobile Media places your brand and message right at street level. Consider the proximity difference - Would your rather have a bright colorful billboard displayed within a few feet of your customer, occupying a substantial field of view, or a billboard located 400 - 600 feet away? The difference in effectiveness is obvious. Mobile Billboards generate impressions because they simply can't be missed.

Bright, Colorful Scrolling Billboards = Captivated Audience
Bright, eye-catching colors are long proven as effective at attracting consumer's attention. But the added component of continuously changing content is an irresistable lure to keep their attention fixed. Every 10 seconds we scroll a different billboard into view, creating a powerful psychological enticement for viewers to keep watching. It is common for viewers to watch an entire billboard sequence in captivated anticipation, wondering "what will be next?"