Soaring Impressions From The Plano Balloon Festival
Radius Mobile Media was onsite September 18 - 20 for the 2009 Plano Balloon Festival, the largest annual outdoor festival in Collin County. Despite spotty weather on Friday, the overall attendance over the three day festival was very impressive. The crowd on Saturday was especially unbelievable with an estimated 65 to 70 thousand in attendance.
As a corporate sponsor of the Plano Balloon Festival, Radius Mobile Media was optimally positioned with our mobile marketing and advertising vehicle at a prime, high visibility location near the main gate. Over the long weekend we logged over 34 hours cumulative billboard scrolling time, and some clients received 5,000+ unique displays (unique 10 sec spots). All of the exposure from this event was provided as added value (free of charge) for our active clients. A few photos (click for larger view):
The Plano Balloon Festival is a great example of how we use major event sponsorships to create additional awareness for our client brands, and our Fall 2009 calendar includes several more upcoming events:
- Celebration of Enterprise, Sep 30, Plano Center, http://www.celebrationofenterprise.com
- Frisco Arts Festival, Oct 16 – 18, Newman Village, Frisco, http://www.friscoartsfestival.org
- North Texas Kids Family Expo, Oct 31, Plano Center, http://www.northtexaskids.com/expo
- Dickens of a Christmas, Nov 27 – 29, McKinney (Pending Sponsor)