Outdoor Advertising

Plano, TX – A mobile billboard campaign launched by the organizers of the North Texas Kids Family Expo is building awareness for the upcoming event on October 31, 2009.

Radius Mobile Media is a Silver Sponsor of the 2009 Frisco Arts Festival presented by Newman Village. The three day festival October 16 – 18 celebrates a variety visual artists from around the country, and musical, performing and culinary art talent of Collin County. The event will take place on the grounds of Newman Village at Dallas North Tollway at Eldorado. Look for Radius Mobile Media on the grounds each day and stop by to see firsthand how we generate thousands of daily impressions, build brand awareness, and reach new customers for our clients with the largest scrolling billboard advertising and marketing vehicle in Texas.

Lillard Lawn & Landscaping has taken to the streets with a mobile billboard campaign designed to raise awareness and recognition for the company's brand. The billboard campaign will generate awareness across Plano, Frisco, Allen and McKinney, TX by highlighting the range of services provided, including Hardscapes and Fencing.

Company President Shannon Lillard said "I realize the importance of brand marketing and advertising to communicate our broad capabilities and the value of our services. Word of mouth referrals have served our core business well in the past, but growth into news lines of business require a more comprehensive marketing and advertising plan. The engagement with Radius Mobile Media puts the Lillard Lawn & Landscaping name in front of consumers across our target area and lays a strong foundation for a broader marketing campaign over the coming months."

While most of us recognize Print, Radio, and TV as Traditional Media, the burgeoning category of "New Media" is more ambiguous. Just what is New Media and how does it differ from Traditional? There are many forms of New Media, most of which are generally regarded as Alternative means of reaching a given consumer audience. In the context of Outdoor Advertising, New Media can refer to  anything from Street Teams to Wrapped Vehicles to Billboards or Signage towed behind Watercraft. In the case of Radius Mobile Media, our form of New Media is the Mobile Billboard.