While most of us recognize Print, Radio, and TV as Traditional Media, the burgeoning category of "New Media" is more ambiguous. Just what is New Media and how does it differ from Traditional? There are many forms of New Media, most of which are generally regarded as Alternative means of reaching a given consumer audience. In the context of Outdoor Advertising, New Media can refer to anything from Street Teams to Wrapped Vehicles to Billboards or Signage towed behind Watercraft. In the case of Radius Mobile Media, our form of New Media is the Mobile Billboard.