Mobile Billboards

Frisco, TX – Felecia Fair, CDPE with RE/MAX Premier Group, today launched a mobile outdoor advertising campaign designed in North Texas to direct consumers who are struggling with mortgage payments to www.DFWrescue.com, a site which provides immediate answers and advice for avoiding foreclosure. The current US housing market and financial crisis have created tremendous stress on thousands of families in North Texas.

While most of us recognize Print, Radio, and TV as Traditional Media, the burgeoning category of "New Media" is more ambiguous. Just what is New Media and how does it differ from Traditional? There are many forms of New Media, most of which are generally regarded as Alternative means of reaching a given consumer audience. In the context of Outdoor Advertising, New Media can refer to  anything from Street Teams to Wrapped Vehicles to Billboards or Signage towed behind Watercraft. In the case of Radius Mobile Media, our form of New Media is the Mobile Billboard.