Billboards Do Direct Response Too
You may have heard that Billboards don't or even can't generate direct response, but this simply isn't true. The fact is that Billobards are HIGHLY EFFECTIVE at generating direct response, and Arbitron's 2009 National In-Car Study proves it once again:
- 50% of respondants reported visiting a Store after seeing it on a billboard
- 58% reported visiting a restaurant after seeing it on a billboard
