Dallas, TX – Today organizers of the 2009 EDS Credit Union Plano Balloon Festival launched a mobile outdoor advertising campaign to promote awareness for the upcoming annual event on September 18, 19 and 20. Radius Mobile Media was selected to conduct an area-wide awareness campaign leading up to the three day festival on September 18, 19 and 20.
Jo Via, Executive Director of the Plano Balloon Festival, said “The Plano Balloon Festival is a wonderful family oriented event and has become the largest annual outdoor event in Collin County. This year marks our 30th Birthday, and with over 95,000 in expected attendance the Plano Balloon Festival provides an incredible opportunity for participating corporate sponsors and non-profit organizations to reach the local audience. Outdoor advertising is an important component of our broad media strategy to drive attendance through advanced awareness. Given their exclusive coverage focus on Plano, Frisco, Allen and McKinney, Radius Mobile Media is the ideal outdoor advertising partner for the 2009 EDS Credit Union Plano Balloon Festival.”