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Outdoor Advertising and Mobile Billboard Advantages


Cut Through The Clutter to Effectively Reach Consumers

Consumers are inundated with advertising, and the reality is that technology has increasingly empowered them to avoid it. Outdoor Advertising and Marketing, however, cannot be discarded, blocked or skipped over. There is no channel to change or tune out. Outdoor advertising is unavoidable, and this fact alone is why Outdoor Advertising is rapidly growing while spending on traditional media is declining.

Radius Mobile Media is extremely advantaged in delivering your brand and message. Here's why:

Why Outdoor Advertising?

First consider why Outdoor Advertising is growing while other media are experiencing decline:

  • Outdoor Advertising reaches virtually the entire consumer audience. Fully 98% of U.S. residents aged 18+ have either driven or ridden in a vehicle in the past month.
  • Americans spend nearly 20 hours in their cars per week and travel more than 200 miles. Key commuter demographic groups include persons aged 18 to 54.
  • 39% of commuters those who travel more than 150 miles per week have an annual household income of $75,000+ compared with 27% of average Americans.


Billboards are the time-proven cornerstone of Outdoor Advertising because the format is effective. Billboards generate a bold visual impression of a company's brand. After repeated exposure Billboards create strong awareness, recognition and recall amongst the target audience. Billboards are especially important in influencing purchase decisions and driving store traffic:

  • Viewers recall a wide range of actionable information, including stores and restaurants they later visited, radio and TV programs they were interested in, events they wanted to attend or something funny they shared with friends later that day.
  • 35% of Americans say they shop most near their work or split their shopping between home and work. Billboard advertising is one of the last messages a consumer receives before making a buy decision.
  • 72% of billboard viewers shop on their way home from work. 68% make their shopping decisions while in the car, and 38% make the decision to stop at the store while on their way home.
  • 24% of billboard viewers say they were motivated to visit a particular store that same day because of an outdoor advertising message, and 32% visited a retailer they saw on a billboard later that week.
  • 50% of billboard viewers reported receiving directional information from a billboard.

Source: Arbitron National In-Car Study (2009), Arbitron Outdoor Study (2001)

Why Mobile Billboards?

Mobile Billboards take the proven outdoor static billboard format much further. Mobile Billboards simply work harder for your investment dollar by providing continuous presence throughout the marketplace - not just in one fixed location like static signage. Mobile Billboards are especially effective at providing reach and frequency in areas where static billboards are restricted by local codes. And as traffic flow and patterns shift throughout the day, Mobile Billboards simply follow the traffic. This is the time and place advantage of Mobile Billboards that must be understood. Further, Mobile Billboards provide dynamic, continuously changing content which is more than twice as effective at retaining consumer's attention.
 

Mobility = Time and Place Advantage
Mobility means your advertising investment works harder. Your brand and message are not on display in just one location, nor must you purchase multiple outdoor advertising locations to increase reach. With Radius Mobile Media, your billboard is seen by consumers across Plano, Frisco, Allen and McKinney, TX, throughout the day, five days a week.

Get Up Close and Eye-Level with Consumers = Unavoidable Impressions
Unlike static roadway signage that is generally out of the immediate field of view, Radius Mobile Media places your brand and message right at street level. Consider the proximity difference - Would your rather have a bright colorful billboard displayed within a few feet of your customer, occupying a substantial field of view, or a billboard located 400 - 600 feet away? The difference in effectiveness is obvious. Mobile Billboards generate impressions because they simply can't be missed.

Bright, Colorful Scrolling Billboards = Captivated Audience
Bright, eye-catching colors are long proven as effective at attracting consumer's attention. But the added component of continuously changing content is an irresistable lure to keep their attention fixed. Every 10 seconds we scroll a different billboard into view, creating a powerful psychological enticement for viewers to keep watching. It is common for viewers to watch an entire billboard sequence in captivated anticipation, wondering "what will be next?"
 

Why Radius Mobile Media?

Radius MXL = Maximum Impact
Our flagship vehicle - the Radius MXL - is a fully loaded Mobile Advertising and Marketing machine.  With two 12' x 6' side windows and a 6' x 6' back, the Radius MXL is the largest backlit scrolling billboard vehicle in Texas and provides over 40% more area than other vehicles. As our primary asset, our vehicle is impeccably maintained and operated. Seeing is believing, but until then please take our word for it - you will not find a more capable or effective mobile advertising vehicle to drive your brand.

Focused Area = Reach and Frequency
We operate continuously in Plano, Frisco, Allen and McKinney, TX - each weekday, a minimum of 40 hours per week. Our traffic plans have been carefully selected from Texas Department of Transportation data as well as city traffic studies. On interior streets, our routes follow high value, multi-lane streets with a maximum number of traffic lights. In high value areas and intersections, we purposely make multiple passes from alternate directions to maximize exposure for our clients.

Online GPS Tracking = Peace Of Mind
Each client receives secure login instructions to access a wealth of GPS Tracking data for performance verification. Every five minutes an onboard GPS tracking device is automatically "pinged" to pinpoint and record the vehicle's location and status. Each chronological logpoint forms a "GPS Trail" which is graphically displayed over an interactive map. Real-time and historic GPS Tracking data is always available online.

Continuous 10 Second Spots = Effective Communication and Sustained Interest
Our top priority is to provide maximum advertising effectiveness to our clients. Each Mobile Billboard is displayed in 10 second spots. This duration is critically important to our overall effectiveness -  10 seconds is long enough for each billboard to be seen and the message absorbed, but not so long that the medium seems static and is ignored and tuned out. If you're seriously considering an Outdoor Advertising Campaign, don't accept less than 10 second spots and recognize the value of a continously changing medium vs. a static format.

Fewer Clients = Higher Display Frequency
We purposely limit the number of billboards on any one side of our Marketing and Advertising vehicles to insure each individual billboard is displayed a minimum of every 90 seconds, or 40 times each hour. Considering a triple billboard "wrap", your full-page, full-color billboards will receive displayed roughly 1,000 unique displays each weekday. A 3-month campaign means your  larger than life brand and message is displayed over 62,000 times to consumers across Plano, Frisco, Allen and McKinney, TX.

Category Exclusive = Lock Out the Competion
Want to be the sole advertiser in your category? Long-term clients (6 months+) receive an Assurance of Category Exclusivity. This means your direct competitors are not featured on the same service.

Event Coverage = Massive Exposure and Added Value
Take your brand and message to the show! In addition to daily coverage, we also provide awareness and exposure at area  events in Collin County. Our event calendar  operates year round, and we  routinely evaluate events to determine the best ways to generate additional value for our advertising clients. In some cases, Radius Mobile Media becomes an event sponsor which puts our vehicle - and our clients' billboards - directly in the middle of the action. This is often the case with annual festivals and seasonal parades. In other situations, such as sporting and stage events, we often find it's more effective to simply orbit around the venue to leverage the large crowds and traffic coming and going. Ask about our Event Calendar!